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Summer Business Courses 2011, West London College

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Expired Summer Business Courses 2011, West London College

Post by lisa on Sun 05 Jun 2011, 19:36

Summer Business Courses 2011

Study our exciting business programme this summer in the dynamic capital city of London.

Created for University level students with a good intermediate level of English. You can join for either 4 or 8 weeks, after which you will receive a Certificate or Higher Certificate.* Classes take place in the morning, Monday to Friday (9am until 12 noon) with the option of English and Business English lessons in the afternoon.

Social Programme
We offer a full and exciting range of options (many of which are free) so that you can enjoy your spare time and make new friends.

English Language classes (extra cost)
If you would like to improve your English language skills you can attend classes in the afternoons.

Accommodation and airport collection (extra cost)
We offer a range of options including high quality, en-suite residences, as well as homestays with breakfast and evening meal. Please enquire for full details and availability.

The syllabus
All the essentials of business are covered including business administration, marketing, basic accounting and business law, providing an ideal foundation for further study or improved career success. The course includes visits to places of interest in London's world famous business district.

Both 4 and 8 week courses provide a familiarity with the world of Business Studies and the way business is structured and conducted in the UK. The programme can be studied on its own or as preparation for one of our Business, Finance or Marketing Bachelor's and Master's programmes at West London College.

Subjects taught are as follows:

Part one - from 4 July to 29 July 2011
Week 1: Human Resources, The Marketing Environment, Types of Business, Introduction to the European Business Process, Business Excursion (commercial law)

Week 2: Culture & the Organisation, Segmentation, Targeting & Positioning, Business Structures, Comparative Legal Structures in European Business, Live Case Study

Week 3: Business Communication, Branding, Principles of Entrepreneurship, Contract Law: The Legal Nature of Transitions, Business Excursion (retail or banking)

Week 4: Motivation, Marketing Planning, Business Start Up, Contract Law: Legal Obligations, Live Case Study

Part two - from 1 August to 26 August 2011
Week 5: Managing Change, The Marketing Communications Mix 1, Creating a Business Plan, Legal Aspects of Business Start Up, Business Excursion (service marketing)

Week 6: Operations Management, The Marketing Communications Mix 2, Successful Entrepreneurs, The Legal Reporting Requirments of SMEs, Live Case Study

Week 7: Busines & the Internet, Marketing Channels & Logistics of Distribution, Going Public, Business Interface with Legal Profession, Business Excursion (event TBC)

Week 8: International Business, The Future, Stock Exchange Operations, Contemporary Legal Issues, Live Case Study

- 4 week Certificate in Business options
£1,190 Certificate only
£1,400 Certificate + 5 lessons of English per week
£1,500 Certificate + 10 lessons of English per week

- 8 week Higher Certificate in Business options
£1,890 Certificate only
£2,200 Certificate + 5 lessons of English per week
£2,400 Certificate + 10 lessons of English per week

For further information, visit Summer School's website here


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